The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Acquisition discussions are reportedly progressing between Alphabet, Google's parent company, and HubSpot. No deal has yet been reached.
Merchants can enable conversion annotations that showcase a product's popularity directly in Google Shopping ad listings.
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Navigating March 2024 updates for content creation, link building, and SEO success
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Is the results count one step closer to fully going away?
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.